VIEROL in pole position – new DTM partner

10 April 2024

VIEROL AG, an innovative and internationally successful specialist for electronic components and engine management in the automotive sector, has become the official partner of the popular German Touring Car Masters (DTM) racing series.

In the coming season, the DTM will be represented with a total of eight events and 16 races in Germany, the Netherlands and in Austria. With seven leading GT3 manufacturers, the series is a showcase for the latest technological developments and innovations in motorsport. From Audi and BMW to Mercedes-Benz and other renowned brands – the DTM unites the best vehicle manufacturers in the world under one roof.

Driven by a passion for cars, VIEROL celebrates its motorsport premiere with the DTM. The collaboration with the DTM is the perfect connection for the Oldenburg automotive specialists.

“The partnership with the DTM under the umbrella of the ADAC reflects our enthusiasm for the automobile. With our ALL IN ONE BOX VAICO and VEMO EXPERT KITS+, we optimise engines & transmissions – we ensure mobility and are enthusiastic car enthusiasts with many experienced technicians and developers who are constantly developing new repair solutions,” says Ulf Koschig, Sales & Marketing Director of the Oldenburg-based family business.

“In addition, the DTM events create an ideal setting for meetings with our national and international customers. At the same time, we reach the numerous car-loving community with our quality brands VAICO and VEMO,” continues Koschig.

VIEROL presents the entire ADAC racing series this season as official partner. VIEROL’s involvement in German motorsport is rounded off with branding on the entire pit lane and in the paddock. Digital and media activations complete the package of measures. The DTM races in Germany will be broadcast by ProSieben. The ADAC GT4 Germany and ADAC GT Masters will be broadcast on Sport1.

“The cooperation with the DTM opens up new opportunities and perspectives for both sides. VIEROL and the DTM combine mobility and innovation. The wide reach with live broadcasts, the internationality of the racing series and, in particular, the target group of car enthusiasts offer the best conditions for our first involvement in motorsport,” says Ibrahim Chahrour, Head of Marketing & Product Management at VIEROL AG.

The DTM is one of the world’s leading touring car series and thrills motorsport fans all over the world. Since it was founded in 1984, the DTM has developed into a genuine institution that stands for exciting races and thrilling duels on the racetrack. The DTM kicks off the new season in Oschersleben from 26-28 April.

The 2024 DTM dates at a glance:

  • 26.04.-28.04.2024 Motorsport Arena Oschersleben
  • 24.05.-26.05.2024 DEKRA Lausitzring
  • 07.06.-09.06.2024 Circuit Zandvoort
  • 05.07.-07.07.2024 Norisring
  • 16.08.-18.08.2024 Nürburgring
  • 06.09.-08.09.2024 Sachsenring
  • 27.09.-29.09.2024 Red Bull Ring
  • 18.10.-20.10.2024 Hockenheim