VIEROL strengthens its presence in the UK market by now providing its catalogue data in the MAM standard format

VIEROL provides workshops and motor factors with its quality brands VEMO, VAICO and ACKOJA, delivering outstanding data quality. The company works successfully with a wide range of established catalogue standards worldwide — whether in the European TecDoc catalogue, the North American ACES/PIES standard, or now also in Autocat for England and Ireland. True to the motto: Data the data fits – the part fits! VIEROL’s outstanding expertise in vehicle parts data quality is underlined by its designation as a TecDoc Premier Data Supplier.

“The UK is an attractive market due to its size and the structure of its customer and vehicle base, and is of strategic importance given its potential,” said Tobias Fanta, Director of Global Sales at VIEROL AG. To ensure that workshops and motor factors can benefit even more from the product range, VIEROL’s parts experts support their distribution partners with dedicated contact persons for sales, marketing and training. “By integrating our catalogue data into MAM, we ensure that customers and partners can quickly identify the right part using the popular Autocat catalogue,” says Jerome Punke, Account Manager for UK and Ireland at VIEROL.

Through the integration in Autocat, VIEROL provides users with key information to help them quickly and easily identify the right spare part. In particular, the EXPERT KITS+ section simplifies the search for parts. The repair kits stand out thanks to their high-quality components and practical configuration. “VIEROL AG supports the MAM system in improving data quality within the independent automotive aftermarket and in establishing uniform industry standards, enabling workshops to rely on accurate spare parts data and confidently identify the right repair solution. This builds even greater trust in our quality brands,” says Ibrahim Chahrour, Head of Marketing.

VIEROL is a globally successful specialist in electronic components and engine management for the automotive sector. As a partner to workshops and motor factors, the parts experts develop practical repair solutions and supply more than 65,000 high-quality vehicle parts in OEM quality to 125 countries. The portfolio of quality brands VEMO, VAICO and ACKOJA now includes, amongst other things, product groups such as transmission components, chassis and steering parts, cooling systems, braking systems, engine management, as well as electrical and sensor systems for passenger cars and light commercial vehicles. As an owner-managed family business based in Germany, the automotive experts at VIEROL ensure mobility worldwide through the supply of automotive spare parts.