VIEROL becomes Global Preferred Partner of the Motorworld Group

The aim of the cooperation is to consistently exploit synergies and effectively combine the respective strengths – automotive cultural experiences on the one hand, technical excellence and spare parts expertise on the other.

“The partnership offers us the ideal platform to bring the VAICO brand to life for a large, car-loving audience. We demonstrate our passion for individual mobility and enthusiasm for automotive technology in the development of our EXPERT KITS+ repair solutions, which we can ideally present to our national and international customers in the Motorworld experience world,” says Ulf R. Koschig, Deputy Chairman of the Board of VIEROL AG.

Among other things, the partnership includes a strong brand experience at five Motorworld locations – Cologne, Munich, Mallorca, Stuttgart and Zurich – where the VAICO brand will be visible in selected areas and conference rooms. In addition, VIEROL is planning various customer and community events at these five locations. A special highlight is the planned presentation of the VAICO DTM GT3 Porsche at Motorworld Mallorca. In addition, both partners are strengthening their cooperation on social media in order to specifically target professionals and enthusiasts alike.

“As medium-sized family businesses, VIEROL and Motorworld are a perfect match,” says Andreas Dünkel, founder and chairman of the Motorworld Group. “We share the same values: entrepreneurial responsibility across generations, enthusiasm for mobility and a lot of passion for what we do.” “Together with Motorworld, we combine technical excellence with emotional vehicle culture. The fascination of the automobile in this environment creates a special setting for encounters with workshops and car enthusiasts,” adds Ibrahim Chahrour, Head of Marketing & Product Management at VIEROL AG.

The Motorworld Group operates experience worlds dedicated to mobile passion and is considered the world’s largest brand-independent classic car and sports car centre. VIEROL and Motorworld combine mobility and innovation as well as the target group of car enthusiasts. These are ideal conditions for a successful partnership. “VIEROL is a perfect fit for our community of automotive enthusiasts, dealers, manufacturers and service providers,” adds Felix Oberle, Managing Director of the Motorworld Group. “Together, we are creating new connections between technology and passion in our automotive experience worlds.”