VIEROL and the DTM 2024: A successful partnership in motorsport
22 October 2024
As the 2024 DTM season draws to a close, VIEROL AG can look back on an extremely successful year as an official partner of the racing series. The DTM, one of the world’s leading touring car series, once again offered highly exciting races this season that thrilled motorsport fans all over the world. For VIEROL, this partnership was an ideal platform to present the performance and innovative power of our products to a wide audience.
Unforgettable moments for our guests
One of the highlights of our involvement was inviting numerous guests to experience the exciting world of the DTM up close. Whether as spectators in the pit lane or with exclusive insights behind the scenes – our guests were up close and personal. The ride in the VAICO Porsche GT3, which provided unforgettable moments as a race taxi, was particularly exciting. Our guests were chauffeured around the racetracks at breathtaking speeds and experienced motorsport at the highest level. Hugo Schwarze, a great talent in European racing, drove the VAICO Porsche. VIEROL supports him not only as the driver of our race taxi, but also as a promising young racing driver. Hugo’s impressive career from SIM Racing to the GB3 Championship 2024 underlines our passion for supporting young talent – both professionally and athletically.
Action in the VIEROL Fanbox
In addition to the pure racing action, the VIEROL Fanbox provided another highlight of the season. Here, fans were able to put their speed and skill to the test in our tyre challenges. Whether changing tyres or other exciting activities – the Fanbox was a real crowd puller and brought the enthusiasm for motorsport directly to the visitors.
Thrilling season finale and historic title win
The 2024 DTM season ended with a thrilling finale at the Hockenheimring Baden-Württemberg, which provided motorsport fans with unforgettable moments. Mirko Bortolotti made history and secured his first DTM title with a second place in the final race. The Viennese by choice put in an impressive performance and fulfilled a long-cherished dream with this success. ‘That was the best second place in my career and my best title to date,’ said Bortolotti, who also brought his team SSR Performance and Lamborghini their first championship in the DTM. We congratulate Mirko Bortolotti and the entire SSR Performance and Lamborghini team on this outstanding achievement. The DTM title is the well-deserved crowning glory after an exciting season full of thrilling duels and top technical performances.
DTM contract extended
After such a successful season, we are particularly pleased to continue our partnership with the DTM in the coming years. VIEROL and the DTM officially announced the contract extension at Automechanika, the leading international trade fair for automotive technology. We are thus expanding our commitment to the VAICO quality brand, which will continue to be present in the pit lane, in the paddock and on the race track. The prominent branding and our continued support of the motorsport series will ensure that VIEROL and VAICO remain in pole position going forward. We look forward to being part of the DTM family again next season and continuing to deepen our passion for motorsport and our products. VIEROL remains on course when it comes to combining innovation, high performance and enthusiasm for automobiles.