Review of the year 2024

2024 was a year full of dynamism, innovation and commitment for VIEROL AG. With numerous activities, strong partnerships, pioneering events and innovative products, the Oldenburg-based family business further consolidated its position as one of the leading suppliers of vehicle parts. Here is a look back at the most important highlights of the year:

Strong presence at trade fairs and great sponsoring partnerships
In 2024, VIEROL AG and its brands VEMO, VAICO and ACKOJA once again set standards at the most important national and international trade fairs in the industry. The Automechanika in Frankfurt deserves a special mention: as the leading trade fair for the automotive industry, it once again established itself as the central meeting point and offered VIEROL a perfect platform for personal discussions, product presentations and interaction with customers from all over the world thanks to the high internationality of the visitors.

With new product launches and developments in the areas of engine management, transmission service and products for e-mobility, VIEROL’s automotive experts were able to provide a comprehensive range of perfectly tailored products for dealers and workshops across all brands in 2024. In particular, the advanced repair solutions EXPERT KITS+ and the new ATF Expert Gear Pro flushing device from VAICO met with great interest. Another highlight was the great response to VEMO’s product portfolio for electric and hybrid vehicles. The products in the ‘Green Mobility Solutions’ section emphasise VIEROL’s commitment to sustainable mobility solutions.

The first issue of the workshop magazine VDRIVE was published just in time for this year’s Automechanika! Exciting articles about vehicle technology written by VIEROL product managers and many other topic highlights can be found in the premiere issue. At the same time, the brand new VAICO website – VIEROL AG’s quality brand for transmission components and engine management – celebrated its premiere. With a modern design, improved functions and the practical oil finder, it offers workshops and customers an intuitive platform for finding the right products quickly and easily. The positive response from trade fair visitors showed that the redesign has struck a chord with the times.

In 2024, the company’s sponsoring partnerships were once again an integral part of its commitment. VIEROL AG once again supported regional and national sports clubs and events and was heavily involved in promoting young talent in various sports. Driven by its passion for the automobile, VIEROL celebrated its motorsport premiere with the DTM and, with the end of the 2024 DTM season, looked back on an extremely successful year as an official partner of the racing series. VIEROL also expanded its involvement in the popular motorsport series to include the quality brand VAICO next season. Overall, VIEROL was very active in sports sponsorship in 2024. In addition to its regional involvement in football, equestrian sports and basketball, VIEROL was seen in numerous games of the women’s national team as part of the new sponsorship and became a partner of the German Ice Hockey Federation (DEB) in the same year.

Diverse social commitments
As a sponsoring partner, VIEROL contributed to the development of training programmes at the German Foreign Trade and Transport Academy (DAV) in Bremen.  Excursions and workshops for students emphasised the long-term commitment to education. In the new VIEROL seminar room, the automotive experts and their graffiti artist were able to bring the topic ‘Evolution of Mobility’ closer to the students in a creative way and were delighted with a successful work of art in the new campus.

For VIEROL, success and responsibility go hand in hand. It is therefore a firm tradition at Christmas time for VIEROL to live social responsibility even more actively. With this year’s Christmas donation, the family-run company once again supported charitable organisations that work tirelessly for the good of others. A total of 30,000 euros went to institutions that are mainly active in the region, but also to supra-regional projects that carry out important social and charitable work as well as environmental organisations.

The year 2024 was characterised by growth, innovation and responsibility for VIEROL AG. The company management and workforce are looking forward to 2025 with confidence and are looking forward to continuing to impress customers with excellent product quality and customised solutions. True to Peter Drucker’s quote ‘The best way to predict the future is to shape it’, VIEROL will continue to break new ground together with its partners and play an active role in shaping the automotive industry.

The VIEROL team wishes all customers and business partners a Merry Christmas and a Happy New Year!